Archive for the ‘Identity’ Category

Fabiana Cozza

Mar 20 2011

Here are some stuff I created and/or developed for a well-known local singer, Fabiana Cozza. I’ll start this post with a trailer for her DVD (I just made the intro and some footage treatment):

Her site was a big co-lab with Richard (me visuals and flash, him with the development), this is one big ass portal designed in WordPress, linked with many 2.0 social networks, for the singer Fabiana Cozza. She in quite well-known, even overseas, and quite busy as well, so we aimed for developing a site ‘on the go’, which her staff could manage while on tour. All her channels feed the site, Flickr, MySpace, YouTube, Twitter, and some others. A huge dev effort with the WP platform, which is awesome.

It went online a little bit different, and I recommend you to check it out: www.fabianacozza.com.br.

And there was also some heavy branding work for her. Beyond her logo and visual identity, I’ll sum it all up with her Ecobag artwork (the promotional DVD she just released come within it), which also lead to many print materials:

Categories: Identity, Illustration, Motion, Web, Work
Tags:

Share
0

Movimento Solidário

Feb 15 2011

Nothing like kicking off 2011 with some nice old good deed, right? Eh, I don’t know about that, but thankfully donating in this case was (is) a given. You have to spend nothing and is able to help needing children win some cool and useful stuff in change of little, uncompromising information.

In the edge of 2010, SulAmérica came to us with an impossible mission: create an online charity action with some solid results in 2 weeks. Fearless as always, me and my programmer mate accepted the challenge, and in the end it was not that hard.

Right off the bat, SulAmérica gave us the greenlight for a partnership with one of the most known ONGs in defense of children’s right and education, Abrinq. The righteous touch, however, was the idea of turning the donations into some kind of collaborative effort, in which filling up the starting form counted as 1 point and the full one as 5 points, in order to reach the goal for actual donation. A simple mechanic, that with a little help of social networks (as twitter and facebook) and a wide range of gifts, turned into a really functional behemoth.

Everything and any visual identity was created from scratch, and as you can see below, the original logo (with a Xmas tree) was replaced more generically to extend the initiative’s life span (yeah, and it was made 100% on Maya).

And from there the whole thing just flowed easily (from a layout standpoint, of course). Here’s the face of the Facebook page we created to facilitate sharing:

And wanna know what it the better part? You can still help and tell your friends here.
It doesn’t matter which language you speak or where you are… there is little to no effort in filling up a form with your e-mail, name and twitter, when you know you can help some kids smile.

Categories: Identity, Web, Work
Tags:

Share
0

Logorama | Coelho da Fonseca 4Rs

Jan 14 2011

Since I’m a ‘no-waster’, I’ll post every single thing I created for this campaign. The first wave was a mess, there wasn’t even a defined name… only on the second one I was gives something solid to work with.

First, the nonsense. We hadn’t a name, only a concept. It’s a “green” endomarketing campaign, and that’s the reason for the 4Rs thing (Rethink, Reduce, Reutilize, Recycle … free translation, of course). I mixed this idea with the bunny, the goddamn institutional bunny that must be everywhere related to the company.

And then the writting staff intervened and came-up with an actual name, as the client also gave me a little bit more direction. And then the final draft was this.

As you see, that “I’ll rape you” face bunny had to be there.

Categories: Identity, Logorama, Work
Tags:

Share
0

LOGORAMA – EMBAIXADORES MONSANTO

Jul 08 2010

Since I just posted the Monsanto Ambassadors campaign (Embaixadores Monsanto), I’ll catch it’s drift and post a logorama about the subject.
The initial idea was to create a logo for a web-broadcasting channel (of a series of episodes of what should be the main focus of the case), the briefing foretold it would be used solely on videos, vignettes and online media.
So, it was pretty obvious for me, to take a elaborated 3D approach, not a logo itself, but an icon that would maintain a strong identity on, let’s say, RGB communications. And so I did.
Happens that, no matter what is more reasonable, tradition will remain traditional, as stupidity will remain stupid.

As you see below, the chosen one is the logo that most ressemble to Monsanto’s logo itself.
It’s was (karmic), the first one I did. Which in this case was obligatory in my mind (when first working with some new company, you try to get as near as you can to what they are used to, at least as an alternate proposal).

Generally I understand this kind of safe choice, but they kinda proved my point when I made the video with this logo and they said it was not looking good. And then it gained a 3D version for motion graphics purposes. :D
There are a bunch of 2D traditional logos there as well, which I was told to do.

Categories: Identity, Logorama, Work
Tags:

Share
0

LOGORAMA – BEM ESTAR BONITA

May 13 2010

Time for another Logorama!
Now with a logo for a program among Natura sellers, instructing then about make-up techniques and that kind of things.

Nothing to say here. As always, the very first one I made was ‘the one’. But this was not a surprise, since I was advised to use their own corporative font (Humanist) to create a ‘sub-brand’, and so I did.
Of course I made some ornaments and distortions on the typography flow, but nothing too risky. I made other options too, but as expected, just to be thrown away.
Check them out:

 

Categories: Identity, Logorama, Work
Tags:

Share
0

C2H4O

May 11 2010

Sometimes I write too much just to show something. Today, I shall not do that.

This is another Oxi(teno) project, this time not directed to employees, but to college students. C4H2O (which is the chemical formula for Ethylene Oxid, main element in Oxi’s process) is the name we gave to their Trainees Recruitment Program. I was pretty confortable with creating a visual (and logo) for this, since it was directed for a younger audience, and I was let loose to try to make it as powerful as possible (inside the tight deadline) and differentiate it from the usual boring communication from similar companies’ recruitment advertising. Of course, the very basic idea was to instruct what Oxiteno does for these students, and that’s the reason for the formula: to raise the “WTF?” factor and with this, curiosity, allied with a somewhat cool artstyle.

C2H4O logo was made in Maya, and everything else composed on Photoshop.
As always, here is the full concept plus some renders and more.

Assembling some products and everydar stuff that involves directly Oxi’s process.  I also made some other, more “sober” test renders:

And logos too:

And just to finish this, some CMYK material I eventually end up doing, a folder and an ad:

Categories: 3D, Identity, Illustration, Work
Tags:

Share
0

LOGORAMA 1/2 – SANTO ARQUIVO

May 07 2010

This is not a full Logorama, it’s an express and very old one.
The Ultra Group Corporation approached e|ou for the creation of an internal campaign to promote their new E-mail Back-up Services. So I came up with a less serious resolution by baptizing the server as Santo Arquivo (Saint Archive). They didn’t allow us to create a character for it (fun factor fear), so I tried to translate the holy trusty thing as much as I could on the campaign label.

Here are some random Maya renders and the few options I made

That’s it. I’m done. TheeHeadFarmer is out.

Categories: 3D, Identity, Logorama, Work
Tags:

Share
0

LOGORAMA – LUIGI PIZZAS

May 06 2010

Long time no posting. But I’m here to change this.

I’ve been thinking about this for quite a while and it’s time to kick it off.
Haven’t you ever wondered (I mean, if you are into this design thing) why the heck do you always have to come up with 1001 solutions for one logo when the chosen is always the very first you imagined?
That’s my karma at least. Not only mine I believe, but of all poor, rotten, savage and unknown designers around the globe.
In honor to that ironic series of happenings, I launch this brand new section on Tetópolis:  “Logorama”. In which I’ll post (retroactively  at times)  logos, disregard of it’s purpose, and their several rejected options.
What for? Nothing specifically. Mainly to register the results of useless creative time, and who knows, maybe can be a study material for some (not that I believe that :D ).

The logo in question is all about family, it’s a comfortable, quiet way to start this. My girlfriend’s dad has a quite nice Pizza Restaurant on a fancy location in São Paulo, but it urgently needed a branding reformulation.
As you see, this was a cool subject and my “father-in-law” (not yet) turned out to be an awesome client. He basically told me “you are here almost every single day, so you will know best what to do”. Said that, I made as many good alternatives I could imagine that, obviously, would fit his brand.
As always, the first I created was the chosen one, but I do not regret this since it was admitedly the best. Traditional, italian, strong, charismatic, spot on.
But the point of Logorama is to show the “rejected” ones, so there it is:

Yeah, I picked 1o options to show him, and I made way more than these.
I know I lean towards the final one, but I really like the other 9.
Whaddya think?

More Logorama is on the way. I have A LOT to post here, and no time at all. :/

Categories: Identity, Logorama, Work
Tags:

Share
1

AON – CLIENT WORLD

Apr 23 2010

This one is old, but almost nobody have seen it, so here it goes.
An opening vignette (and Visual ID) for AON Client World convention’s press release.
It’s nice that I came up with this logo too and everything tied together nicely. I had fun doing this 3D work on AE (with a little help of my friend, Adobe Flash CS3).

Hope you rike it! (Kojima San style)

Categories: Identity, Motion, Work
Tags:

Share
0

 


  • Get in touch


TheTinyFarm - Diogo Pace - 2010 | All rights reserved TheTinyFarm is an spiritual property of Mr. Diogo Pace
Desembargardor Argão, 248 -- Vila Mariana - São Paulo, SP - Brazil