Twitter.feedIn the 2011 ABEMD awards, e|ou was granted the title of AOTY (Agency Of The Year), and this is a belt I modeled for some promotional material. Oh, e|ou identity is based around boxing/fighting, so it made some sense.
Some magazine ads and posters were made with this, and way below it’s the version made for some plates installed in the actual agency.
More booze-art! Salve Jorge and Devassa (a brazilian beer brand that well,… used to have a very appropriate contract with Paris Hilton for their ads), have a solid partnership, and for their chopp balcony both requested a crazy freestyle splash art with “Dragons (Salve Jorge), hot women silhouettes (Devassa), beer references, and that should speak to the “bro-dudes” audience”. Pretty wide while closed briefing, huh!?
Anyway, I made one that fully enveloped the balcony and one that was a cut-out sticker, check both below:
Here’s also a render of the shield with the beer’s logo I made for the 1st art:
Here are some stuff I created and/or developed for a well-known local singer, Fabiana Cozza. I’ll start this post with a trailer for her DVD (I just made the intro and some footage treatment):
Her site was a big co-lab with Richard (me visuals and flash, him with the development), this is one big ass portal designed in WordPress, linked with many 2.0 social networks, for the singer Fabiana Cozza. She in quite well-known, even overseas, and quite busy as well, so we aimed for developing a site ‘on the go’, which her staff could manage while on tour. All her channels feed the site, Flickr, MySpace, YouTube, Twitter, and some others. A huge dev effort with the WP platform, which is awesome.
It went online a little bit different, and I recommend you to check it out: www.fabianacozza.com.br.
And there was also some heavy branding work for her. Beyond her logo and visual identity, I’ll sum it all up with her Ecobag artwork (the promotional DVD she just released come within it), which also lead to many print materials:
oodnight! I’ve been waiting to post this like forever. Well, waiting for my disposition, cause I had this here since ever 
(along with many other stuff which in time I’ll post). This is a whole new campaign, one to build TAM Airline’s image with an younger audience in order to, well, sell them more tickets.
It was called Movimento TAM (TAM Movement), and not so much for it’s name, the goal was to be where this public’s attention is, on social networks and online gaming communities.
Here’s a collection of concepts I made to develop the identity of this initiative, and layouts for a facebook page and a facebook app for travel discussions and comparisons. As you can see, there is a lot of hand drawing on this, even on the campaign’s logo itself. Remember that now you can view the pics way bigger, just click and enjoy
Hey folks, as non-linear as this portfolio-blog-thing is, here I am posting some old stuff. Nevertheless, it’s never too late bring some lost old work that I actually like. This was a magazine ad and a hotsite made for the “Ra-Tim-Bum” channel’s 4 years celebration.
Ra-Tim-Bum is a pretty important and known authority on delivering children and pedagogic content on Brazilian television. I made the cake on Maya, and this art direction was heavily inspired on Media Molecule’s Little Big Planet. Check all the artwork below… and now you can view it way biggeeer, simply click on the image.
And to finish this, a full render of the protagonist, the cake:
Here’s the thing, J&J has a shiny happy partnership with Wal-Mart, and praise it as the biggest retailer for their products.
From time to time they call a Designer (i.e. myself) to make an abstract authoral poster (brand themed, of course) as a gift to the super-market directors as a recognition for their special achievements. This time it was about Listerine. And so I did this:
They liked it a lot, everyone was glad, but I got no free Listerine. Basterds.
I have not posted a single e-mail marketing in any portfolio I have done. Not cause I don’t do them oftenly - god only know the few millions e-mail mkt designs I have done – , it’s just that I never saw any reason to do it. Some were quite satisfying, given how restricted this media is until this day (damn you HTML 3 and cheap e-mail readers), and sometimes things to be proud of, maybe I didn’t post’em out of stubborness. However, last month I had the chance to come-up with anything, any solution, in order to increase 2 big famous bars client base (Salve Jorge and Posto 6 – located on the continent-recognized bohemian neighbourhood “Vila Madalena” in my hometown). Of course I had almost no time at all to think and execute, but still, even not as original as it could (it shouldn’t be an fully online campaign due to budget limitations, only an e-mail piece with maybe some ramifications), it ended up pretty nice.
For Salve Jorge (which is all about St. George and the Dragon slaying thing), we proposed the following mechanic for daily offerings: an e-mail with a huge ass dragon which in, like a guess game (and stretching it, a RPG turn-based combat), the user should pick a hit point (in one of the daggers) and then it would randomly take him to a “voucher site” where he would see the offer he earned (or no offer at all), which he could print and show on a pre-determined date.
Here’s an image displaying the whole case and the e-mail itself (chopped into 3 pieces :] )
And also, there’s the Posto 6 one… way simpler. Since it’s always pretty crowded and usually frequented by “hipsters”, the idea here was to integrate some offers directly with Foursquare. How? Pretty simple, the (Foursquare) mayor had at each visit the previlege of earning a free double-chopp, and the “normal” people also could win this everytime they completed two check-ins. Here’s the case overview and the e-mail itself:
There are days when suddenly, completely out of nowhere, I am asked to do something utterly and unexpectedly bizarre. This day was one of these. Simply put, I was told to illustrate realistically a cyborg performing a bicycle kick (you know, the soccer football one). Even not having much time (2 days, precisely) I decided to do it in 3D. It’s arguably harder and more time consuming, but I was convinced that I would have to spend more time on Photoshop or Illustrator to achieve realism.
And hours and hours after, here is a short clip made for Conventions and Business Expos and … oh, shit. I guess I forgot to say what this was all about… this is an concept for BMS (Brazil Machinery Solutions) 2011 campaign, being the goal of this organization to export and be ambassadors of brazilian technology and machinery around the globe… yeah, all of them.
So, beside this neat video, I made some renders and stuff with this guy. Quick stuff, here’s the concept illustration itself, a stand simulation for their frequent conventions and the trophy concept for their annual awards.
Robots, robots everywhere!
So, this case is about an Embassy of Evilness…. no, just kidding. I’m aware of Monsanto’s bad rep, but I don’t know much about that. What I know is that this is an honest to heart initiative. Actually, it’s a campaign to stand against the trash talking and educate their own employees and third parties on defending the company’s purpose. It’s called Monsanto Ambassadors, and it consists on a online channel with a series of episodes about Monsanto’s activities, statements from vital people on those processes, and a bunch of web community tools (such as Forums, a ”FormSpring” reproduction and a WordPress blog).
(above you see the illustrated processes of Monsanto, for the home of the forum)
See a preview version here.
Or check below the primary lay-outs (approved, but in development), the overall visual identity for this campaign.Website’s home:
Forum’s home:
Which comicbook lover in his right mind does not love The Authority?
Warren Ellis and Bryan Hitch‘s masterpiece is a must-read, and in my case, a must-make-fanart .
MidNight was kept intact, because my sis is a huge fangirl, so I did this for her.
About his teammates, I can’t say the same. Here’s the new line-up:
(top to bottom, left to right):
• Mamilóide Engineer
• Apolo Uncle Zed
• Mimosinha Swift
• Pepino Hawksmoor
• Dr. Palmito
• Jenny Quantum & MidNight.
I’ve been working with TV Cultura (a traditional brazilian TV Channel) since 2005, an it has always been a pleasure. Last year, they completely revamped their most famous and polemic show “Roda Viva” (on air since 1967) to fit today’s standards.Now it is broadcasted by TV, web-streaming, and with live chats and feed on Twitter and Facebook.
The “Roda” on the show’s name can be also interpreted in portuguese as the verb that stands for “run”. So the punchline ended up as “Run Everywhere, Roda Viva”. They needed a strong ‘hi-tech’, yet serious art to transmit this, so I came up with this 3D illustration.
Some more renders and other materials for this campaign…
Heavily inspired by the first PS3 ads, since the Show’s visual identity was basically…. black, I placed around their Red & Yellow globe (now, modeled and shaded on Maya), a black ring with cables, notebooks, peripherals, and other tech stuff coming out of it, as if they were emerging from the same material. The ring structure is a trademark of Roda Viva stage (“roda” also meand circular, round, wheel, and that type of thing), so it was a no brainer.
Here’s how the final renders look on the ads (I made them too):
I also made a second and cleaner option, also making reference to the famous stage (circular concentrical balconies), but now playing with the wi-fi concept:
And that’s it. I’ll look intro posting more old good stuff from TV Cultura.
Sometimes I write too much just to show something. Today, I shall not do that.
This is another Oxi(teno) project, this time not directed to employees, but to college students. C4H2O (which is the chemical formula for Ethylene Oxid, main element in Oxi’s process) is the name we gave to their Trainees Recruitment Program. I was pretty confortable with creating a visual (and logo) for this, since it was directed for a younger audience, and I was let loose to try to make it as powerful as possible (inside the tight deadline) and differentiate it from the usual boring communication from similar companies’ recruitment advertising. Of course, the very basic idea was to instruct what Oxiteno does for these students, and that’s the reason for the formula: to raise the “WTF?” factor and with this, curiosity, allied with a somewhat cool artstyle.
C2H4O logo was made in Maya, and everything else composed on Photoshop.
As always, here is the full concept plus some renders and more.
Assembling some products and everydar stuff that involves directly Oxi’s process. I also made some other, more “sober” test renders:
And logos too:
And just to finish this, some CMYK material I eventually end up doing, a folder and an ad:
Oxiteno and it’s adoration for nonsensical 3D compositions. Once I did the first, they kept asking for more.
As “Diálogo”, this is an internal campaign, in order to launch the “Annual Mood Poll” (as I like to call it in english), something to research and measure the poor employees’
For the very first time, this Poll would be submitted via interwebz, and merging that with the fact that the research topics were obligatory in the conceptual illustration, I decided to mess around with the Mouse analogy itself, and that old reference to the rabbit holes. IDK if it had any sensical effect, but at least the client loved it.
Illustration achieved with Maya + Photoshop, Logo and Poster with Illustrator.
Concept illustration and logo for Oxiteno’s Employees Communication Convention, baptized Dialogo (Dialogue), as expected.
On the creativity field there’s not much here, obvious solution with speech ballons. On the execution side, I’m quite happy with this.
I was heavily inspirated by the Dialog Lamps designed by my mate Utsumi, I came up with these floating glowing ballons, all composed in Maya.
And, as I said, I made this logo as well. Check the concept properly:
One of those quick, rushed to the max jobs that turn out being pretty cool.
Here’s Johnny Bird, a concept ilustration for USP (University of São Paulo) Philosophy & Sociology College Convention. I wish I had the posters and all material to show, but I don’t. I was just in charge of creating a “a joyful bird made from an abstract and gestual flow”- not my words – , and so I did this:
Hit the read more thingy and see Johnny in
Old Stuff here, but post-worthy nonetheless!
Hyped by Marvel Comic’s Civil War, I had to make a Tetópolis version of it (I have this bizarre fetish of merging my characters with fanart stuff, as you will see).
In the following pic you see Iron Pepino chasing the anti-registration Cap. Palmito.
TheTinyFarm - Diogo Pace - 2010 | All rights reserved
TheTinyFarm is an spiritual property of Mr. Diogo Pace
Desembargardor Argão, 248 -- Vila Mariana - São Paulo, SP - Brazil
