Archive for the ‘Logorama’ Category

Logorama | Coelho da Fonseca 4Rs

Jan 14 2011

Since I’m a ‘no-waster’, I’ll post every single thing I created for this campaign. The first wave was a mess, there wasn’t even a defined name… only on the second one I was gives something solid to work with.

First, the nonsense. We hadn’t a name, only a concept. It’s a “green” endomarketing campaign, and that’s the reason for the 4Rs thing (Rethink, Reduce, Reutilize, Recycle … free translation, of course). I mixed this idea with the bunny, the goddamn institutional bunny that must be everywhere related to the company.

And then the writting staff intervened and came-up with an actual name, as the client also gave me a little bit more direction. And then the final draft was this.

As you see, that “I’ll rape you” face bunny had to be there.

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LOGORAMA – EMBAIXADORES MONSANTO

Jul 08 2010

Since I just posted the Monsanto Ambassadors campaign (Embaixadores Monsanto), I’ll catch it’s drift and post a logorama about the subject.
The initial idea was to create a logo for a web-broadcasting channel (of a series of episodes of what should be the main focus of the case), the briefing foretold it would be used solely on videos, vignettes and online media.
So, it was pretty obvious for me, to take a elaborated 3D approach, not a logo itself, but an icon that would maintain a strong identity on, let’s say, RGB communications. And so I did.
Happens that, no matter what is more reasonable, tradition will remain traditional, as stupidity will remain stupid.

As you see below, the chosen one is the logo that most ressemble to Monsanto’s logo itself.
It’s was (karmic), the first one I did. Which in this case was obligatory in my mind (when first working with some new company, you try to get as near as you can to what they are used to, at least as an alternate proposal).

Generally I understand this kind of safe choice, but they kinda proved my point when I made the video with this logo and they said it was not looking good. And then it gained a 3D version for motion graphics purposes. :D
There are a bunch of 2D traditional logos there as well, which I was told to do.

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LOGORAMA – BEM ESTAR BONITA

May 13 2010

Time for another Logorama!
Now with a logo for a program among Natura sellers, instructing then about make-up techniques and that kind of things.

Nothing to say here. As always, the very first one I made was ‘the one’. But this was not a surprise, since I was advised to use their own corporative font (Humanist) to create a ‘sub-brand’, and so I did.
Of course I made some ornaments and distortions on the typography flow, but nothing too risky. I made other options too, but as expected, just to be thrown away.
Check them out:

 

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LOGORAMA 1/2 – SANTO ARQUIVO

May 07 2010

This is not a full Logorama, it’s an express and very old one.
The Ultra Group Corporation approached e|ou for the creation of an internal campaign to promote their new E-mail Back-up Services. So I came up with a less serious resolution by baptizing the server as Santo Arquivo (Saint Archive). They didn’t allow us to create a character for it (fun factor fear), so I tried to translate the holy trusty thing as much as I could on the campaign label.

Here are some random Maya renders and the few options I made

That’s it. I’m done. TheeHeadFarmer is out.

Categories: 3D, Identity, Logorama, Work
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LOGORAMA – LUIGI PIZZAS

May 06 2010

Long time no posting. But I’m here to change this.

I’ve been thinking about this for quite a while and it’s time to kick it off.
Haven’t you ever wondered (I mean, if you are into this design thing) why the heck do you always have to come up with 1001 solutions for one logo when the chosen is always the very first you imagined?
That’s my karma at least. Not only mine I believe, but of all poor, rotten, savage and unknown designers around the globe.
In honor to that ironic series of happenings, I launch this brand new section on Tetópolis:  “Logorama”. In which I’ll post (retroactively  at times)  logos, disregard of it’s purpose, and their several rejected options.
What for? Nothing specifically. Mainly to register the results of useless creative time, and who knows, maybe can be a study material for some (not that I believe that :D ).

The logo in question is all about family, it’s a comfortable, quiet way to start this. My girlfriend’s dad has a quite nice Pizza Restaurant on a fancy location in São Paulo, but it urgently needed a branding reformulation.
As you see, this was a cool subject and my “father-in-law” (not yet) turned out to be an awesome client. He basically told me “you are here almost every single day, so you will know best what to do”. Said that, I made as many good alternatives I could imagine that, obviously, would fit his brand.
As always, the first I created was the chosen one, but I do not regret this since it was admitedly the best. Traditional, italian, strong, charismatic, spot on.
But the point of Logorama is to show the “rejected” ones, so there it is:

Yeah, I picked 1o options to show him, and I made way more than these.
I know I lean towards the final one, but I really like the other 9.
Whaddya think?

More Logorama is on the way. I have A LOT to post here, and no time at all. :/

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