oodnight! I’ve been waiting to post this like forever. Well, waiting for my disposition, cause I had this here since ever (along with many other stuff which in time I’ll post). This is a whole new campaign, one to build TAM Airline’s image with an younger audience in order to, well, sell them more tickets.
It was called Movimento TAM (TAM Movement), and not so much for it’s name, the goal was to be where this public’s attention is, on social networks and online gaming communities.

Here’s a collection of concepts I made to develop the identity of this initiative, and layouts for a facebook page and a facebook app for travel discussions and comparisons. As you can see, there is a lot of hand drawing on this, even on the campaign’s logo itself. Remember that now you can view the pics way bigger, just click and enjoy