Tetópolis

Demo Reel 2011

theeheadfarmer — Mon, 17 Oct 2011 15:05:10 +0000

It took forever, but there it goes, my compiled motion graphics works from 2010 to 2011.
Track: Sufjan Stevens – The Perpetual Self Or What Would Saul Alinky Do
Enjoy.

Haras Larissa App Tutorial

theeheadfarmer — Mon, 17 Oct 2011 14:49:01 +0000

Moar motion! Below is a teaser (just to show the client) of how neat would be to develop a video tutorial for their new iPad app, so it’s no longer than 20 seconds. Still, I took a little bit of time and worked on this a little more than 1 day. Yez!, I actually modelled an iPad just for this. Enjoy:

e|ou Digital Showreel

theeheadfarmer — Mon, 17 Oct 2011 14:26:21 +0000

I had 2 days to compile a bunch of online campaigns in order to make a digital showreel for a meeting. It also had to contain an animated fluxogram of the agency’s digital engagement. I made the icons and all art direction, which is not much more than a cool color pallete. I had to rush, as of normal, but I was quite satisfied by the outcome and with a little (big) help of SureTarget 2.0 (by Video Copilot) you can go a long way. It’s worth noticing that most of the websites and pieces that you see here are mine. And I’m sounding to full of myself, I hate that.

ABEMD Belt

theeheadfarmer — Fri, 02 Sep 2011 18:57:00 +0000

In the 2011 ABEMD awards, e|ou was granted the title of AOTY (Agency Of The Year), and this is a belt I modeled for some promotional material. Oh, e|ou identity is based around boxing/fighting, so it made some sense.
Some magazine ads and posters were made with this, and way below it’s the version made for some plates installed in the actual agency.

e|ou 2011 website

theeheadfarmer — Fri, 02 Sep 2011 14:28:25 +0000

‘Sup folks? I’ve been months away, but I’ll post a lot of things retroactively. I promise. For now, here’s the redesign for e|ou’s website to fit WordPress standards. I did it on february, and went online on march (coded and assembled by Rich Venâncio). It was lightning fast, but it’s still worth posting, being the 5th institutional site I design for the agency.

You can visit and browse it here (Portuguese only). There are some neat features in the front and backend developing, as the awards page (with real time sync with the portfolio, case studies and clients page), and some other nice stuff. I’m not entirely sure with what I should illustrate this post, so I just made some sort of mosaic for you guys.

Devassa Stickers

theeheadfarmer — Thu, 24 Mar 2011 20:09:30 +0000

More booze-art! Salve Jorge and Devassa (a brazilian beer brand that well,… used to have a very appropriate contract with Paris Hilton for their ads), have a solid partnership, and for their chopp balcony both requested a crazy freestyle splash art with “Dragons (Salve Jorge), hot women silhouettes (Devassa), beer references, and that should speak to the “bro-dudes” audience”. Pretty wide while closed briefing, huh!?
Anyway, I made one that fully enveloped the balcony and one that was a cut-out sticker, check both below:

Here’s also a render of the shield with the beer’s logo I made for the 1st art:

TAM Virtual Museum | Take 2

theeheadfarmer — Thu, 24 Mar 2011 15:38:44 +0000

Hey folks! I once posted a preview for the Virtual Museum I made on my own for TAM. But considering the amount of work i had with it, what I showed was really nothing. The fact is that this project had many steps, and I really could do better than just showing a video.
I mean, I had to model and shade each aircraft from scratch (on not a totally detailed, but still hi-poly level), then gather all of them on a single “showroom”, do some lightning magic, animate all the camera movement and 360 turnarounds, render it all, convert and color correct them properly to Flash. Oh yes, I forgot to say: this was all meant to re-create a virtual representation of TAM’s real Aviation Museum on São Paulo’s stateside, hosted on tamkids.com.br.
The long process continued on Flash, where I designed, animated and co-programmed the little(big)site that, well, while kida heavy, the client loves and it’s a nice package. Go figure. Anyway, enough with the talking, I’m here to show you some larger renders of the 3D work, and the screens of the final product, which you can visit here. Enjoy (and remember: you can click and enlarge the pictures) :] :

Here’s some of the aircrafts close-ups (click’em!):

A screenshot of Maya, so you can actually believe in this madness.

And last, but not least, some screen grabs of the site:

Ah to the hell with it, here’s the video I posted many months ago:

Fabiana Cozza

theeheadfarmer — Sun, 20 Mar 2011 19:44:15 +0000

Here are some stuff I created and/or developed for a well-known local singer, Fabiana Cozza. I’ll start this post with a trailer for her DVD (I just made the intro and some footage treatment):

Her site was a big co-lab with Richard (me visuals and flash, him with the development), this is one big ass portal designed in WordPress, linked with many 2.0 social networks, for the singer Fabiana Cozza. She in quite well-known, even overseas, and quite busy as well, so we aimed for developing a site ‘on the go’, which her staff could manage while on tour. All her channels feed the site, Flickr, MySpace, YouTube, Twitter, and some others. A huge dev effort with the WP platform, which is awesome.

It went online a little bit different, and I recommend you to check it out: www.fabianacozza.com.br.

And there was also some heavy branding work for her. Beyond her logo and visual identity, I’ll sum it all up with her Ecobag artwork (the promotional DVD she just released come within it), which also lead to many print materials:

Movimento TAM

theeheadfarmer — Tue, 01 Mar 2011 03:26:56 +0000

oodnight! I’ve been waiting to post this like forever. Well, waiting for my disposition, cause I had this here since ever (along with many other stuff which in time I’ll post). This is a whole new campaign, one to build TAM Airline’s image with an younger audience in order to, well, sell them more tickets.
It was called Movimento TAM (TAM Movement), and not so much for it’s name, the goal was to be where this public’s attention is, on social networks and online gaming communities.

Here’s a collection of concepts I made to develop the identity of this initiative, and layouts for a facebook page and a facebook app for travel discussions and comparisons. As you can see, there is a lot of hand drawing on this, even on the campaign’s logo itself. Remember that now you can view the pics way bigger, just click and enjoy

Rá-Tim-Bum 4th bday

theeheadfarmer — Mon, 21 Feb 2011 15:21:49 +0000

Hey folks, as non-linear as this portfolio-blog-thing is, here I am posting some old stuff. Nevertheless, it’s never too late bring some lost old work that I actually like. This was a magazine ad and a hotsite made for the “Ra-Tim-Bum” channel’s 4 years celebration.

Ra-Tim-Bum is a pretty important and known authority on delivering children and pedagogic content on Brazilian television. I made the cake on Maya, and this art direction was heavily inspired on Media Molecule’s Little Big Planet. Check all the artwork below… and now you can view it way biggeeer, simply click on the image.

And to finish this, a full render of the protagonist, the cake:

Little Commanders, Little Commanders Everywhere!

theeheadfarmer — Thu, 17 Feb 2011 11:41:27 +0000

G’morning! I don’t know why I haven’t posted these clips yet, so here goes 3 TV Spots (for reals) for TAM Kids. All done in my usual combo Flash+Maya+After Effects.
First off, and nothing to do with the Museum, here’s the 30″ TV Spot about TAM Kids special campaign for october (the month of children as we know it).

This is the 30″ one for TV, now actually talking about the real TAM Aviation Museum and it’s location.

And last but not least, the 15″ insert for theaters, inviting the little kids on Cinemark to visit the Virtual Aviation Museum on tamkids.com.br

That’s all folks. Better late than never, right?

Movimento Solidário

theeheadfarmer — Tue, 15 Feb 2011 03:59:29 +0000

Nothing like kicking off 2011 with some nice old good deed, right? Eh, I don’t know about that, but thankfully donating in this case was (is) a given. You have to spend nothing and is able to help needing children win some cool and useful stuff in change of little, uncompromising information.

In the edge of 2010, SulAmérica came to us with an impossible mission: create an online charity action with some solid results in 2 weeks. Fearless as always, me and my programmer mate accepted the challenge, and in the end it was not that hard.

Right off the bat, SulAmérica gave us the greenlight for a partnership with one of the most known ONGs in defense of children’s right and education, Abrinq. The righteous touch, however, was the idea of turning the donations into some kind of collaborative effort, in which filling up the starting form counted as 1 point and the full one as 5 points, in order to reach the goal for actual donation. A simple mechanic, that with a little help of social networks (as twitter and facebook) and a wide range of gifts, turned into a really functional behemoth.

Everything and any visual identity was created from scratch, and as you can see below, the original logo (with a Xmas tree) was replaced more generically to extend the initiative’s life span (yeah, and it was made 100% on Maya).

And from there the whole thing just flowed easily (from a layout standpoint, of course). Here’s the face of the Facebook page we created to facilitate sharing:

And wanna know what it the better part? You can still help and tell your friends here.
It doesn’t matter which language you speak or where you are… there is little to no effort in filling up a form with your e-mail, name and twitter, when you know you can help some kids smile.

Amigo Leo | Motivational Video

theeheadfarmer — Tue, 15 Feb 2011 02:54:42 +0000

Here’s a piece made in order to obtain Leo Madeira’s attention, and therefore, their relationship program, “Amigo Leo”. Leo Madeira is a huge brand in national territories, the definitive authority on everything wood-related.

This was made from a compilation of workshop videos from vimeo itself, with a lot of editing and After “Effecting”, except from the final part, which was made on Maya (and then there is the final vignette). Hope you enjoy.

This spectacular song is Hush written and performed by Angus & Julia Stone.

LISTERINE WAL-MART POSTER

theeheadfarmer — Thu, 27 Jan 2011 02:30:13 +0000

Here’s the thing, J&J has a shiny happy partnership with Wal-Mart, and praise it as the biggest retailer for their products.
From time to time they call a Designer (i.e. myself) to make an abstract authoral poster (brand themed, of course) as a gift to the super-market directors as a recognition for their special achievements. This time it was about Listerine. And so I did this:

They liked it a lot, everyone was glad, but I got no free Listerine. Basterds.

Logorama | Coelho da Fonseca 4Rs

theeheadfarmer — Fri, 14 Jan 2011 16:13:17 +0000

Since I’m a ‘no-waster’, I’ll post every single thing I created for this campaign. The first wave was a mess, there wasn’t even a defined name… only on the second one I was gives something solid to work with.

First, the nonsense. We hadn’t a name, only a concept. It’s a “green” endomarketing campaign, and that’s the reason for the 4Rs thing (Rethink, Reduce, Reutilize, Recycle … free translation, of course). I mixed this idea with the bunny, the goddamn institutional bunny that must be everywhere related to the company.

And then the writting staff intervened and came-up with an actual name, as the client also gave me a little bit more direction. And then the final draft was this.

As you see, that “I’ll rape you” face bunny had to be there.

Citi 2011 – Making Of

theeheadfarmer — Fri, 14 Jan 2011 15:09:25 +0000

We are a runner-up for Citi’s 2011 account, and for the keynote, I was asked to do a “making of” video of the whole process. Here’s the result: