From the series “I should have posted this a long while ago but my site was stale”, here it goes some real quick Mo-graph goodness. In 2009 e|ou obtained the BSP account, due mainly to these (and their print counterpart as well). The idea was simple: to quote some sucessful business man taking about his graduation and highlight the key words, in a meta-tag esque for whom may be interested in attending to their courses (BSP stands for Business School São Paulo).
They really wanted to make an all-type, clean and minimal approach, still with a strong “interwebz” and 2.0 identity. Nailed, IMO. So here’s a little montage with 4 of the videos for this campaign (there are a bunch of them). Everything made with the almighty After Effects.