It took forever, but there it goes, my compiled motion graphics works from 2010 to 2011.
Track: Sufjan Stevens – The Perpetual Self Or What Would Saul Alinky Do
Enjoy.
Posts Tagged ‘3D’
Demo Reel 2011
Oct
17
2011
ABEMD Belt
Sep
02
2011
In the 2011 ABEMD awards, e|ou was granted the title of AOTY (Agency Of The Year), and this is a belt I modeled for some promotional material. Oh, e|ou identity is based around boxing/fighting, so it made some sense.
Some magazine ads and posters were made with this, and way below it’s the version made for some plates installed in the actual agency.
TAM Virtual Museum | Take 2
Mar
24
2011
Hey folks! I once posted a preview for the Virtual Museum I made on my own for TAM. But considering the amount of work i had with it, what I showed was really nothing. The fact is that this project had many steps, and I really could do better than just showing a video.
I mean, I had to model and shade each aircraft from scratch (on not a totally detailed, but still hi-poly level), then gather all of them on a single “showroom”, do some lightning magic, animate all the camera movement and 360 turnarounds, render it all, convert and color correct them properly to Flash. Oh yes, I forgot to say: this was all meant to re-create a virtual representation of TAM’s real Aviation Museum on São Paulo’s stateside, hosted on tamkids.com.br.
The long process continued on Flash, where I designed, animated and co-programmed the little(big)site that, well, while kida heavy, the client loves and it’s a nice package. Go figure. Anyway, enough with the talking, I’m here to show you some larger renders of the 3D work, and the screens of the final product, which you can visit here. Enjoy (and remember: you can click and enlarge the pictures) :] :
Here’s some of the aircrafts close-ups (click’em!):
A screenshot of Maya, so you can actually believe in this madness.
And last, but not least, some screen grabs of the site:
Ah to the hell with it, here’s the video I posted many months ago:
Rá-Tim-Bum 4th bday
Feb
21
2011
Hey folks, as non-linear as this portfolio-blog-thing is, here I am posting some old stuff. Nevertheless, it’s never too late bring some lost old work that I actually like. This was a magazine ad and a hotsite made for the “Ra-Tim-Bum” channel’s 4 years celebration.
Ra-Tim-Bum is a pretty important and known authority on delivering children and pedagogic content on Brazilian television. I made the cake on Maya, and this art direction was heavily inspired on Media Molecule’s Little Big Planet. Check all the artwork below… and now you can view it way biggeeer, simply click on the image.
And to finish this, a full render of the protagonist, the cake:
Little Commanders, Little Commanders Everywhere!
Feb
17
2011
G’morning! I don’t know why I haven’t posted these clips yet, so here goes 3 TV Spots (for reals) for TAM Kids. All done in my usual combo Flash+Maya+After Effects.
First off, and nothing to do with the Museum, here’s the 30″ TV Spot about TAM Kids special campaign for october (the month of children as we know it).
This is the 30″ one for TV, now actually talking about the real TAM Aviation Museum and it’s location.
And last but not least, the 15″ insert for theaters, inviting the little kids on Cinemark to visit the Virtual Aviation Museum on tamkids.com.br
That’s all folks. Better late than never, right?
Salve Jorge, Posto 6 and some huge e-mails
Dec
24
2010
I have not posted a single e-mail marketing in any portfolio I have done. Not cause I don’t do them oftenly - god only know the few millions e-mail mkt designs I have done – , it’s just that I never saw any reason to do it. Some were quite satisfying, given how restricted this media is until this day (damn you HTML 3 and cheap e-mail readers), and sometimes things to be proud of, maybe I didn’t post’em out of stubborness. However, last month I had the chance to come-up with anything, any solution, in order to increase 2 big famous bars client base (Salve Jorge and Posto 6 – located on the continent-recognized bohemian neighbourhood “Vila Madalena” in my hometown). Of course I had almost no time at all to think and execute, but still, even not as original as it could (it shouldn’t be an fully online campaign due to budget limitations, only an e-mail piece with maybe some ramifications), it ended up pretty nice.
For Salve Jorge (which is all about St. George and the Dragon slaying thing), we proposed the following mechanic for daily offerings: an e-mail with a huge ass dragon which in, like a guess game (and stretching it, a RPG turn-based combat), the user should pick a hit point (in one of the daggers) and then it would randomly take him to a “voucher site” where he would see the offer he earned (or no offer at all), which he could print and show on a pre-determined date.
Here’s an image displaying the whole case and the e-mail itself (chopped into 3 pieces :] )
And also, there’s the Posto 6 one… way simpler. Since it’s always pretty crowded and usually frequented by “hipsters”, the idea here was to integrate some offers directly with Foursquare. How? Pretty simple, the (Foursquare) mayor had at each visit the previlege of earning a free double-chopp, and the “normal” people also could win this everytime they completed two check-ins. Here’s the case overview and the e-mail itself:
Robot Rock!
Nov
18
2010
There are days when suddenly, completely out of nowhere, I am asked to do something utterly and unexpectedly bizarre. This day was one of these. Simply put, I was told to illustrate realistically a cyborg performing a bicycle kick (you know, the soccer football one). Even not having much time (2 days, precisely) I decided to do it in 3D. It’s arguably harder and more time consuming, but I was convinced that I would have to spend more time on Photoshop or Illustrator to achieve realism.
And hours and hours after, here is a short clip made for Conventions and Business Expos and … oh, shit. I guess I forgot to say what this was all about… this is an concept for BMS (Brazil Machinery Solutions) 2011 campaign, being the goal of this organization to export and be ambassadors of brazilian technology and machinery around the globe… yeah, all of them.
So, beside this neat video, I made some renders and stuff with this guy. Quick stuff, here’s the concept illustration itself, a stand simulation for their frequent conventions and the trophy concept for their annual awards.
Robots, robots everywhere!
CARANGUEJO DOIDO AWAKENING
May
18
2010
The year is 2008. I bought a PS3. The reason? I got some extra cash and an urge to play GTAIV. How could I ever know that shiny black thing would consume my life?
Anyway, here I am, 45 games and loads of money spent after, and I still can’t get enough of this generation of gaming. Neither can any of my mates whom have purchased a PS3.
That was when we realized we had to turn our gaming conversations into podcasts, and that’s how the Caranguejo Doido project was born.
Caranguejo Doido stands for “Crazy Crab” in portuguese, and it’s an obvious reference to Sony 2006′s E3 press conference (the Giant Enemy Crab), and clearly focused on the Playstation platform. The idea is to make a website focused on news and Playstation related gaming content to the national public, that really lacks a reliable source (not that we are going to be one, exactly).
By now it’s in development process. It’s pretty close to being finished, to be more precise. But while it’s not up, i’m going to show the logo and design I’ve come up with for this so far. So we can face this as a preview.
Enjoy the Dualshock 3 disguised as a foolish crab >
Aaaaand a screengrab from the site in development. If you are a portuguese speaking, gamer visitant, I hope to see you there…. constantly. If not, well, we’ll meet at GameTrailers forums!
See ya!
THE DARK SIDE OF THE PALM
May
13
2010
Yay! Freestyling on ZBrush = Awesomeness.
It’s a bloody shame I can’t get more time into it. If I wasn’t a lazy bastard with a hectic job I’m sure I would do a lot more of this.
This was made 100% from scratch, with no intentions of doing anything, and as it took some shape, I decided to dig into a monstruous version of the lil’ heart of palm. It really was nothing more than a brush, alpha and texturing test, and in the end, the result was cooler than I imagined.
See the full render and a occlusion test:
RODA VIVA INTERCONNECTIVITY
May
13
2010
I’ve been working with TV Cultura (a traditional brazilian TV Channel) since 2005, an it has always been a pleasure. Last year, they completely revamped their most famous and polemic show “Roda Viva” (on air since 1967) to fit today’s standards.Now it is broadcasted by TV, web-streaming, and with live chats and feed on Twitter and Facebook.
The “Roda” on the show’s name can be also interpreted in portuguese as the verb that stands for “run”. So the punchline ended up as “Run Everywhere, Roda Viva”. They needed a strong ‘hi-tech’, yet serious art to transmit this, so I came up with this 3D illustration.
Some more renders and other materials for this campaign…
Heavily inspired by the first PS3 ads, since the Show’s visual identity was basically…. black, I placed around their Red & Yellow globe (now, modeled and shaded on Maya), a black ring with cables, notebooks, peripherals, and other tech stuff coming out of it, as if they were emerging from the same material. The ring structure is a trademark of Roda Viva stage (“roda” also meand circular, round, wheel, and that type of thing), so it was a no brainer.
Here’s how the final renders look on the ads (I made them too):
I also made a second and cleaner option, also making reference to the famous stage (circular concentrical balconies), but now playing with the wi-fi concept:
And that’s it. I’ll look intro posting more old good stuff from TV Cultura.
C2H4O
May
11
2010
Sometimes I write too much just to show something. Today, I shall not do that.
This is another Oxi(teno) project, this time not directed to employees, but to college students. C4H2O (which is the chemical formula for Ethylene Oxid, main element in Oxi’s process) is the name we gave to their Trainees Recruitment Program. I was pretty confortable with creating a visual (and logo) for this, since it was directed for a younger audience, and I was let loose to try to make it as powerful as possible (inside the tight deadline) and differentiate it from the usual boring communication from similar companies’ recruitment advertising. Of course, the very basic idea was to instruct what Oxiteno does for these students, and that’s the reason for the formula: to raise the “WTF?” factor and with this, curiosity, allied with a somewhat cool artstyle.
C2H4O logo was made in Maya, and everything else composed on Photoshop.
As always, here is the full concept plus some renders and more.
Assembling some products and everydar stuff that involves directly Oxi’s process. I also made some other, more “sober” test renders:
And logos too:
And just to finish this, some CMYK material I eventually end up doing, a folder and an ad:
ANOTHER 3D QUICK THINGY FOR OXI
May
07
2010
Oxiteno and it’s adoration for nonsensical 3D compositions. Once I did the first, they kept asking for more.
As “Diálogo”, this is an internal campaign, in order to launch the “Annual Mood Poll” (as I like to call it in english), something to research and measure the poor employees’
For the very first time, this Poll would be submitted via interwebz, and merging that with the fact that the research topics were obligatory in the conceptual illustration, I decided to mess around with the Mouse analogy itself, and that old reference to the rabbit holes. IDK if it had any sensical effect, but at least the client loved it.
Illustration achieved with Maya + Photoshop, Logo and Poster with Illustrator.
DIÁLOGO
May
07
2010
Concept illustration and logo for Oxiteno’s Employees Communication Convention, baptized Dialogo (Dialogue), as expected.
On the creativity field there’s not much here, obvious solution with speech ballons. On the execution side, I’m quite happy with this.
I was heavily inspirated by the Dialog Lamps designed by my mate Utsumi, I came up with these floating glowing ballons, all composed in Maya.
And, as I said, I made this logo as well. Check the concept properly:
One of those quick, rushed to the max jobs that turn out being pretty cool.
LOGORAMA 1/2 – SANTO ARQUIVO
May
07
2010
This is not a full Logorama, it’s an express and very old one.
The Ultra Group Corporation approached e|ou for the creation of an internal campaign to promote their new E-mail Back-up Services. So I came up with a less serious resolution by baptizing the server as Santo Arquivo (Saint Archive). They didn’t allow us to create a character for it (fun factor fear), so I tried to translate the holy trusty thing as much as I could on the campaign label.
Here are some random Maya renders and the few options I made
That’s it. I’m done. TheeHeadFarmer is out.
Xmas Ops | An Oldie but goodie
Apr
30
2010
From the “posting very old stuff, worthy stuff” series, this one was an underrated (by the business people) case that ended being a sucessful blast. But that’s not why I hold this project so dear. Yeah, it got an international award too (DMA Echo Leader Awards, if you mind), but what matters to me is only this: It was hella fun to do.
There wasn’t too much attention around it, simply because it started as the Mission Impossible itself: Introduce the world known Akamai’s web hosting and optmizing services to the unaware brazilian customer, while using a damn old Santa Claus gift plush Exceda (Akamai representant) had left and wanted to get rid of. It was barely close to Xmas, and even with a low budget, I decided to push this forward with a really straightforward flash game, built entirely upon the concept of “Understand how Santa manages to attend to so many sites at the same time without crashing”. A stupid analogy that turned out as the perfect excuse for a casual, addicting flash game.
I made the hotsite (not such a hotsite, it’s still up) around this game (same for the rest of the campaign), and bingo, we had a winner. From nothing.
Above you see the front page of the case, which we called “Xmas Ops” or “Santa’s Ops”. But you can see it in motion here (at least it is on air by the day of this post).
But there is more… :] The “fun to do” factor mentioned above is mainly due to the polish and care given to this little Flash Game.
I took my time (not a fairly amount of it, though) to model the Santa Claus in Maya, exactly like their silly little doll, and made all the cutscenes and in game animations there. So it’s like the new retro gaming trend: old school ‘arcady’ side-scroller but fully 3D rendered. I made a quick montage of these cutscenes:
But these ain’t nothing without the gameplay, which was crafted to AWESOME!
That’s why I insist: you must play it!
The guys at AnimaGames surely know their game, and made quite an effort with the ActionScript on this one. I assisted on programming it a bit, but I was mainly the art and creativity director, a damn proud one.
How could I not be? I still have a blast when I play it, never gets old!
MIMOSA, FROM A DIFFERENT PERSPECTIVE
Apr
20
2010
Another ZBrush accomplishment, but this cannot be called an accident. This Mimosa was fully modeled in Maya, to then be exported into Zbrush. I really wanted to try out textures, rigs and complexity, so I willingly deviated from her “lovely look”.
My very first attempt at integrating these softwares, I was more one thing of trial and error. Needless to say, I’m far from an expert in character modelling.
Some views from the ‘ripped little piggie-cow’:
And for whoelse it may interest, her ‘shadeless’ model on Maya’s panel:
