Since I’m a ‘no-waster’, I’ll post every single thing I created for this campaign. The first wave was a mess, there wasn’t even a defined name… only on the second one I was gives something solid to work with.

First, the nonsense. We hadn’t a name, only a concept. It’s a “green” endomarketing campaign, and that’s the reason for the 4Rs thing (Rethink, Reduce, Reutilize, Recycle … free translation, of course). I mixed this idea with the bunny, the goddamn institutional bunny that must be everywhere related to the company.

And then the writting staff intervened and came-up with an actual name, as the client also gave me a little bit more direction. And then the final draft was this.

As you see, that “I’ll rape you” face bunny had to be there.