Posts Tagged ‘Me Like It’

Demo Reel 2011

Oct 17 2011

It took forever, but there it goes, my compiled motion graphics works from 2010 to 2011.
Track: Sufjan Stevens – The Perpetual Self Or What Would Saul Alinky Do
Enjoy.

 

Moar motion! Below is a teaser (just to show the client) of  how neat would be to develop a video tutorial for their new iPad app, so it’s no longer than 20 seconds. Still, I took a little bit of time and worked on this a little more than 1 day. Yez!, I actually modelled an iPad just for this. Enjoy:

 

Hey folks! I once posted a preview for the Virtual Museum I made on my own for TAM. But considering the amount of work i had with it, what I showed was really nothing. The fact is that this project had many steps, and I really could do better than just showing a video.
I mean, I had to model and shade each aircraft from scratch (on not a totally detailed, but still hi-poly level), then gather all of them on a single “showroom”, do some lightning magic, animate all the camera movement and 360 turnarounds, render it all,  convert and color correct them properly to Flash. Oh yes, I forgot to say: this was all meant to re-create a virtual representation of TAM’s real Aviation Museum on São Paulo’s stateside, hosted on tamkids.com.br.
The long process continued on Flash, where I designed, animated and co-programmed  the little(big)site that, well, while kida heavy, the client loves and it’s a nice package. Go figure. Anyway, enough with the talking, I’m here to show you some larger renders of the 3D work, and the screens of the final product, which you can visit here. Enjoy (and remember: you can click and enlarge the pictures) :] :


Here’s some of the aircrafts close-ups (click’em!):



A screenshot of Maya, so you can actually believe in this madness.

And last, but not least, some screen grabs of the site:



Ah to the hell with it, here’s the video I posted many months ago:

Movimento TAM

Mar 01 2011

oodnight! I’ve been waiting to post this like forever. Well, waiting for my disposition, cause I had this here since ever :-) (along with many other stuff which in time I’ll post). This is a whole new campaign, one to build TAM Airline’s image with an younger audience in order to, well, sell them more tickets.
It was called Movimento TAM (TAM Movement), and not so much for it’s name, the goal was to be where this public’s attention is, on social networks and online gaming communities.

Here’s a collection of concepts I made to develop the identity of this initiative, and layouts for a facebook page and a facebook app for travel discussions and comparisons. As you can see, there is a lot of hand drawing on this, even on the campaign’s logo itself. Remember that now you can view the pics way bigger, just click and enjoy




Hey folks, as non-linear as this portfolio-blog-thing is, here I am posting some old stuff. Nevertheless, it’s never too late bring some lost old work that I actually like. This was a magazine ad and a hotsite made for the “Ra-Tim-Bum” channel’s 4 years celebration.

Ra-Tim-Bum is a pretty important and known authority on delivering children and pedagogic content on Brazilian television. I made the cake on Maya, and this art direction was heavily inspired on Media Molecule’s Little Big Planet. Check all the artwork below… and now you can view it way biggeeer, simply click on the image.

And to finish this, a full render of the protagonist, the cake:

Nothing like kicking off 2011 with some nice old good deed, right? Eh, I don’t know about that, but thankfully donating in this case was (is) a given. You have to spend nothing and is able to help needing children win some cool and useful stuff in change of little, uncompromising information.

In the edge of 2010, SulAmérica came to us with an impossible mission: create an online charity action with some solid results in 2 weeks. Fearless as always, me and my programmer mate accepted the challenge, and in the end it was not that hard.

Right off the bat, SulAmérica gave us the greenlight for a partnership with one of the most known ONGs in defense of children’s right and education, Abrinq. The righteous touch, however, was the idea of turning the donations into some kind of collaborative effort, in which filling up the starting form counted as 1 point and the full one as 5 points, in order to reach the goal for actual donation. A simple mechanic, that with a little help of social networks (as twitter and facebook) and a wide range of gifts, turned into a really functional behemoth.

Everything and any visual identity was created from scratch, and as you can see below, the original logo (with a Xmas tree) was replaced more generically to extend the initiative’s life span (yeah, and it was made 100% on Maya).

And from there the whole thing just flowed easily (from a layout standpoint, of course). Here’s the face of the Facebook page we created to facilitate sharing:

And wanna know what it the better part? You can still help and tell your friends here.
It doesn’t matter which language you speak or where you are… there is little to no effort in filling up a form with your e-mail, name and twitter, when you know you can help some kids smile.

Robot Rock!

Nov 18 2010

There are days when suddenly, completely out of nowhere, I am asked to do something utterly and unexpectedly bizarre. This day was one of these. Simply put, I was told to illustrate realistically a cyborg performing a bicycle kick (you know, the soccer football one). Even not having much time (2 days, precisely) I decided to do it in 3D. It’s arguably harder and more time consuming, but I was convinced that I would have to spend more time on Photoshop or Illustrator to achieve realism.

And hours and hours after, here is a short clip made for Conventions and Business Expos and … oh, shit. I guess I forgot to say what this was all about… this is an concept for BMS (Brazil Machinery Solutions) 2011 campaign, being the goal of this organization to export and be ambassadors of brazilian technology and machinery around the globe… yeah, all of them.
So, beside this neat video, I made some renders and stuff with this guy. Quick stuff,  here’s the concept illustration itself, a stand simulation for their frequent conventions and the trophy concept for their annual awards.

Robots, robots everywhere!

A rare occasion, I’m just posting a work right after finishing it. :D . Hell yeah, this is a “Motion Graphic” piece for an endomarketing campaign for Coelho da Fonseca, about environmental conscience and their recycling program. I came up with this sleek visual Id and AE solution, I enjoyed the final result, and I hope so will you.

Here’s the endomarketing site created for this…. It aired a bit different, but since it’s closed you can enjoy the original preview I mounted and uploaded here.

e|ou boa de briga

Sep 10 2010

I can’t believe I had not posted this yet. This is about 2 years old, but since it was one of the rare occasions in which I was left loose to mess with AE, the final result is something that pleases me ’till this day. And apparently the agency is also very fond of it, since the managers still show this video on business presentations.
It is nothing more than a gathering of numbers, facts and statements, mostly afirming and explaining the company’s new tagline “Boa de Briga” (stands for something like “Restless Fighter”). Enjoy. :D

This kinda old thing that I found makes me sad and glad at the same time. We were going to promote through Twitter and Facebook a campaign in which anyone could name the new C4 HB series (that would come with an iPod Shuffle connected to the car’s system) Citroën was planning to release. Cool thing is that the lucky winner would get the very first car in this new series, and the iPod would come with his Last.fm or MySpace playlist (if he had one),as the site would cross the social media profiles.

As I said, the sad part is that this special edition was canned and so was the website I was doing.  But fear not, since you can see the preview build here. But it’s just an image turned into HTML to fit the browser… at least you can see it bigger :]

C2H4O

May 11 2010

Sometimes I write too much just to show something. Today, I shall not do that.

This is another Oxi(teno) project, this time not directed to employees, but to college students. C4H2O (which is the chemical formula for Ethylene Oxid, main element in Oxi’s process) is the name we gave to their Trainees Recruitment Program. I was pretty confortable with creating a visual (and logo) for this, since it was directed for a younger audience, and I was let loose to try to make it as powerful as possible (inside the tight deadline) and differentiate it from the usual boring communication from similar companies’ recruitment advertising. Of course, the very basic idea was to instruct what Oxiteno does for these students, and that’s the reason for the formula: to raise the “WTF?” factor and with this, curiosity, allied with a somewhat cool artstyle.

C2H4O logo was made in Maya, and everything else composed on Photoshop.
As always, here is the full concept plus some renders and more.

Assembling some products and everydar stuff that involves directly Oxi’s process.  I also made some other, more “sober” test renders:

And logos too:

And just to finish this, some CMYK material I eventually end up doing, a folder and an ad: