Twitter.feedHere’s the thing, J&J has a shiny happy partnership with Wal-Mart, and praise it as the biggest retailer for their products.
From time to time they call a Designer (i.e. myself) to make an abstract authoral poster (brand themed, of course) as a gift to the super-market directors as a recognition for their special achievements. This time it was about Listerine. And so I did this:
They liked it a lot, everyone was glad, but I got no free Listerine. Basterds.
I’ve been working with TV Cultura (a traditional brazilian TV Channel) since 2005, an it has always been a pleasure. Last year, they completely revamped their most famous and polemic show “Roda Viva” (on air since 1967) to fit today’s standards.Now it is broadcasted by TV, web-streaming, and with live chats and feed on Twitter and Facebook.
The “Roda” on the show’s name can be also interpreted in portuguese as the verb that stands for “run”. So the punchline ended up as “Run Everywhere, Roda Viva”. They needed a strong ‘hi-tech’, yet serious art to transmit this, so I came up with this 3D illustration.
Some more renders and other materials for this campaign…
Heavily inspired by the first PS3 ads, since the Show’s visual identity was basically…. black, I placed around their Red & Yellow globe (now, modeled and shaded on Maya), a black ring with cables, notebooks, peripherals, and other tech stuff coming out of it, as if they were emerging from the same material. The ring structure is a trademark of Roda Viva stage (“roda” also meand circular, round, wheel, and that type of thing), so it was a no brainer.
Here’s how the final renders look on the ads (I made them too):
I also made a second and cleaner option, also making reference to the famous stage (circular concentrical balconies), but now playing with the wi-fi concept:
And that’s it. I’ll look intro posting more old good stuff from TV Cultura.
Sometimes I write too much just to show something. Today, I shall not do that.
This is another Oxi(teno) project, this time not directed to employees, but to college students. C4H2O (which is the chemical formula for Ethylene Oxid, main element in Oxi’s process) is the name we gave to their Trainees Recruitment Program. I was pretty confortable with creating a visual (and logo) for this, since it was directed for a younger audience, and I was let loose to try to make it as powerful as possible (inside the tight deadline) and differentiate it from the usual boring communication from similar companies’ recruitment advertising. Of course, the very basic idea was to instruct what Oxiteno does for these students, and that’s the reason for the formula: to raise the “WTF?” factor and with this, curiosity, allied with a somewhat cool artstyle.
C2H4O logo was made in Maya, and everything else composed on Photoshop.
As always, here is the full concept plus some renders and more.
Assembling some products and everydar stuff that involves directly Oxi’s process. I also made some other, more “sober” test renders:
And logos too:
And just to finish this, some CMYK material I eventually end up doing, a folder and an ad:
Oxiteno and it’s adoration for nonsensical 3D compositions. Once I did the first, they kept asking for more.
As “Diálogo”, this is an internal campaign, in order to launch the “Annual Mood Poll” (as I like to call it in english), something to research and measure the poor employees’
For the very first time, this Poll would be submitted via interwebz, and merging that with the fact that the research topics were obligatory in the conceptual illustration, I decided to mess around with the Mouse analogy itself, and that old reference to the rabbit holes. IDK if it had any sensical effect, but at least the client loved it.
Illustration achieved with Maya + Photoshop, Logo and Poster with Illustrator.
Concept illustration and logo for Oxiteno’s Employees Communication Convention, baptized Dialogo (Dialogue), as expected.
On the creativity field there’s not much here, obvious solution with speech ballons. On the execution side, I’m quite happy with this.
I was heavily inspirated by the Dialog Lamps designed by my mate Utsumi, I came up with these floating glowing ballons, all composed in Maya.
And, as I said, I made this logo as well. Check the concept properly:
One of those quick, rushed to the max jobs that turn out being pretty cool.
This is not a full Logorama, it’s an express and very old one.
The Ultra Group Corporation approached e|ou for the creation of an internal campaign to promote their new E-mail Back-up Services. So I came up with a less serious resolution by baptizing the server as Santo Arquivo (Saint Archive). They didn’t allow us to create a character for it (fun factor fear), so I tried to translate the holy trusty thing as much as I could on the campaign label.
Here are some random Maya renders and the few options I made
That’s it. I’m done. TheeHeadFarmer is out.
Here’s Johnny Bird, a concept ilustration for USP (University of São Paulo) Philosophy & Sociology College Convention. I wish I had the posters and all material to show, but I don’t. I was just in charge of creating a “a joyful bird made from an abstract and gestual flow”- not my words – , and so I did this:
Hit the read more thingy and see Johnny in
Old Stuff here, but post-worthy nonetheless!
Hyped by Marvel Comic’s Civil War, I had to make a Tetópolis version of it (I have this bizarre fetish of merging my characters with fanart stuff, as you will see).
In the following pic you see Iron Pepino chasing the anti-registration Cap. Palmito.
From the “posting very old stuff, worthy stuff” series, this one was an underrated (by the business people) case that ended being a sucessful blast. But that’s not why I hold this project so dear. Yeah, it got an international award too (DMA Echo Leader Awards, if you mind), but what matters to me is only this: It was hella fun to do.
There wasn’t too much attention around it, simply because it started as the Mission Impossible itself: Introduce the world known Akamai’s web hosting and optmizing services to the unaware brazilian customer, while using a damn old Santa Claus gift plush Exceda (Akamai representant) had left and wanted to get rid of. It was barely close to Xmas, and even with a low budget, I decided to push this forward with a really straightforward flash game, built entirely upon the concept of “Understand how Santa manages to attend to so many sites at the same time without crashing”. A stupid analogy that turned out as the perfect excuse for a casual, addicting flash game.
I made the hotsite (not such a hotsite, it’s still up) around this game (same for the rest of the campaign), and bingo, we had a winner. From nothing.
Above you see the front page of the case, which we called “Xmas Ops” or “Santa’s Ops”. But you can see it in motion here (at least it is on air by the day of this post).
But there is more… :] The “fun to do” factor mentioned above is mainly due to the polish and care given to this little Flash Game.
I took my time (not a fairly amount of it, though) to model the Santa Claus in Maya, exactly like their silly little doll, and made all the cutscenes and in game animations there. So it’s like the new retro gaming trend: old school ‘arcady’ side-scroller but fully 3D rendered. I made a quick montage of these cutscenes:
But these ain’t nothing without the gameplay, which was crafted to AWESOME!
That’s why I insist: you must play it!
The guys at AnimaGames surely know their game, and made quite an effort with the ActionScript on this one. I assisted on programming it a bit, but I was mainly the art and creativity director, a damn proud one.
How could I not be? I still have a blast when I play it, never gets old!
It’s effin late, tomorrow I have to go pretty damn early to the dentist and I can’t sleep. So to hell with it… I just made it on Maya (clunky as hell with Apple’s Magic Mouse) and here is a teaser for the “Oldie But Goodie” series. What is it for? Well, since my old flash portfolio is down, and with no plans of seeing the light of day again (I liked WordPress much more than XML), I decided to post here some older, really older stuff, that may or may not go back even to the days prior College (circa 1996′s and beyond).
Well maybe that was a bit of a stretch… what I can promise is that initially I’ll post some nice professional and other works from 2005 to 2008, and then we will see where it goes from there. But fear not, these will be to keep the things flowing around here, while the main focus are still new projects and artsy deliriums.
See you soon on the first OBG post.
TheTinyFarm - Diogo Pace - 2010 | All rights reserved
TheTinyFarm is an spiritual property of Mr. Diogo Pace
Desembargardor Argão, 248 -- Vila Mariana - São Paulo, SP - Brazil
