I have not posted a single e-mail marketing in any portfolio I have done. Not cause I don’t do them oftenly -  god only know the few millions e-mail mkt designs I have done – , it’s just that I never saw any reason to do it. Some were quite satisfying, given how restricted this media is until this day (damn you HTML 3 and cheap e-mail readers), and sometimes things to be proud of, maybe I didn’t post’em out of stubborness. However, last month I had the chance to come-up with anything, any solution, in order to increase 2 big famous bars  client base (Salve Jorge and Posto 6 – located on the continent-recognized bohemian neighbourhood “Vila Madalena” in my hometown). Of course I had almost no time at all to think and execute, but still, even not as original as it could (it shouldn’t be an fully online campaign due to budget limitations, only an e-mail piece with maybe some ramifications), it ended up pretty nice.

For Salve Jorge (which is all about St. George and the Dragon slaying thing), we proposed the following mechanic for daily offerings: an e-mail with a huge ass dragon which in, like a guess game (and stretching it, a RPG turn-based combat), the user should pick a hit point (in one of the daggers) and then it would randomly take him to a “voucher site” where he would see the offer he earned (or no offer at all), which he could print and show on a pre-determined date.
Here’s an image displaying the whole case and the e-mail itself (chopped into 3 pieces :] )

And also, there’s the Posto 6 one… way simpler. Since it’s always pretty crowded and usually frequented by “hipsters”, the idea here was to integrate some offers directly with Foursquare. How? Pretty simple, the (Foursquare) mayor had at each visit the previlege of earning a free double-chopp, and the “normal” people also could win this everytime they completed two check-ins. Here’s the case overview and the e-mail itself: