Nothing like kicking off 2011 with some nice old good deed, right? Eh, I don’t know about that, but thankfully donating in this case was (is) a given. You have to spend nothing and is able to help needing children win some cool and useful stuff in change of little, uncompromising information.
In the edge of 2010, SulAmérica came to us with an impossible mission: create an online charity action with some solid results in 2 weeks. Fearless as always, me and my programmer mate accepted the challenge, and in the end it was not that hard.
Right off the bat, SulAmérica gave us the greenlight for a partnership with one of the most known ONGs in defense of children’s right and education, Abrinq. The righteous touch, however, was the idea of turning the donations into some kind of collaborative effort, in which filling up the starting form counted as 1 point and the full one as 5 points, in order to reach the goal for actual donation. A simple mechanic, that with a little help of social networks (as twitter and facebook) and a wide range of gifts, turned into a really functional behemoth.
Everything and any visual identity was created from scratch, and as you can see below, the original logo (with a Xmas tree) was replaced more generically to extend the initiative’s life span (yeah, and it was made 100% on Maya).
And from there the whole thing just flowed easily (from a layout standpoint, of course). Here’s the face of the Facebook page we created to facilitate sharing:
And wanna know what it the better part? You can still help and tell your friends here.
It doesn’t matter which language you speak or where you are… there is little to no effort in filling up a form with your e-mail, name and twitter, when you know you can help some kids smile.
(along with many other stuff which in time I’ll post). This is a whole new campaign, one to build TAM Airline’s image with an younger audience in order to, well, sell them more tickets.
